Edsel
Edsel, a brand of the Ford Motor Company, represents one of the most famous business failures in automotive history. Launched with considerable fanfare in 1957, Edsel was named after Edsel Ford, son of the company's founder, Henry Ford. The brand was intended to fill a gap in Ford's product line, offering distinctive, mid-priced vehicles that featured innovative styling and technology. Despite these aspirations, Edsel's designs were met with mixed reviews, and its technology, including the Teletouch automatic transmission shifting system, faced reliability issues. Coupled with a recession in the late 1950s, these factors led to poor sales. Just over 100,000 Edsel vehicles were sold before the brand was discontinued in 1960, making it a case study in brand marketing and product development.
Brand Details
Founded: 1957
Country of Origin: USA
Defunct: 1960
Parent Company: Ford Motor Company
Key Models: Edsel Citation, Edsel Ranger
Market Segment: Mid-priced
Car Models
| Model Name | View Details |
|---|---|
| Edsel Bermuda | View Details |
| Edsel Citation | View Details |
| Edsel Corsair | View Details |
| Edsel Pacer | View Details |
| Edsel Ranger | View Details |
| Edsel Roundup | View Details |
| Edsel Villager | View Details |