Saturn
Saturn Corporation was an American automobile manufacturer and a subsidiary of General Motors, established in 1985 with the intent to compete with Japanese automakers in the small-car segment. Saturn was notable for its innovative approach to both car manufacturing and customer service. The brand introduced models like the S-Series, Vue, and Ion, focusing on economy, safety, and practicality. Saturn's production process emphasized modern manufacturing techniques, including the extensive use of plastic panels for dent resistance. The brand also cultivated a unique buying experience with a no-haggle pricing policy. Despite a strong start and a loyal customer base, Saturn struggled with profitability and identity within GM's broader portfolio, leading to its discontinuation in 2010 as part of GM's restructuring.
Brand Details
Founded: 1985
Country of Origin: USA
Defunct: 2010
Parent Company: General Motors
Key Models: Saturn S-Series, Saturn Vue, Saturn Ion
Market Segment: Economy, Small cars
Car Models
| Model Name | View Details |
|---|---|
| Saturn Aura | View Details |
| Saturn Ion | View Details |
| Saturn S-Series | View Details |
| Saturn Sky | View Details |
| Saturn Vue | View Details |