Scion
Scion was a marque of Toyota launched in 2003 aimed at the North American market, particularly targeting younger customers with a lineup of affordable, stylish, and highly customizable vehicles. Scion's approach was innovative, offering a simple, "pure price" purchasing process and a limited number of easily customizable options, which appealed to a demographic looking for unique, personalizable vehicles without the hassle of traditional car buying. Key models included the Scion tC, a sport compact coupe, and the Scion xB, known for its distinctive boxy shape. Despite achieving a cult following and introducing models that resonated with its target audience, Toyota decided to phase out the Scion brand in 2016, integrating its most popular models into the Toyota lineup, citing overlapping market segments between the two brands.
Brand Details
Founded: 2003
Country of Origin: USA
Defunct: 2016
Key Models: Scion tC, Scion xB
Market Segment: Youth-oriented, Economical
Car Models
| Model Name | View Details |
|---|---|
| Scion FR-S | View Details |
| Scion iQ | View Details |
| Scion tC | View Details |
| Scion xB | View Details |
| Scion xD | View Details |