Mercury
Mercury was a division of the Ford Motor Company, established in 1938 by Edsel Ford, son of Henry Ford, to provide a premium vehicle line positioned between the Ford and Lincoln brands. Throughout its history, Mercury was known for blending performance, style, and luxury at a mid-range price point. Models like the Mercury Cougar and the Mercury Grand Marquis became iconic for their design and appeal in different eras. Despite achieving success and recognition for its distinct models, Mercury faced challenges in differentiating itself within the crowded mid-luxury market segment. As consumer preferences evolved and the global automotive market underwent consolidation, Ford announced the discontinuation of the Mercury brand in 2010, aiming to focus more on its Ford and Lincoln offerings.
Brand Overview
Mercury Models
| Model Name | Actions |
|---|---|
| Mercury Comet | View Details |
| Mercury Cougar | View Details |
| Mercury Grand Marquis | View Details |
| Mercury Marauder | View Details |
| Mercury Montego | View Details |
| Mercury Monterey | View Details |
| Mercury Sable | View Details |